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Decision-making in lack of resources in the health care system during mass casualties and disasters
Šeblová, Jana ; Fošum, Jan (advisor) ; Štica, Petr (referee)
Decision-making in lack of resources in the health care system during mass casualties and disasters The thesis discusses the ethics of decicion-making in the situation of the lack of material and personnel resources during managing mass casualties and disasters. The overview of basics of disaster medicine, prinicples of crisis preparedness and management of mass casualties are presented in the introduction. Basic terms are explained here: types of mass casualties, phases of reaction, immediate response services, and special attention is dedicated to explanation of medical triage during normal and extreme circumstances. The second part of the thesis deals with ethical theories related to disaster medicine. Deontology, consequentialism, utilitarism, ethics of biomedical principles, virtue ethics, justice and the concept of human rights, communitarism and care ethics are analysed. COVID-19 pandemic was chosen as a reference event. It is presented as a case report focusing on decision-making concerning allocation of scarce resources in the health care system. Guidelines for ethical decision-making during the critical phases of pandemic that were created in the years 2020-2021 are analysed. Some possible activities for improvement of crisis preparedness for future challenges of disaster medicine are...
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
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Design of Marketing Plan
Bardoň, Marek ; Hrdinová, Lenka (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes the process of a marketing procedure in case of a new method used in the product line in the medical field. The first part deals with the possible marketing tools. The second part focuses on the analysis of the current market supply and competitiveness of the products with the same target group. The third part includes the marketing plan for the launch of the product and its sales support activities.
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Design of Bed for Anesthesiology and Resuscitation Hospital Department
Andrášová, Lenka ; Buganská, Tamara (referee) ; Rubínová, Dana (advisor)
The thesis focuses on analysis and design of a special hospital bed designed for the department of anesthesiology and resuscitation. The design was based on the rules set by the ČSN EN 60601-2-52 norm. The bed is adjusted for the use at the department of anesthesiology and resuscitation not only with its look but also with its functions. The design emphasizes the ergonomics of the bed, safety and the needs of the patient as well as of the staff and also an easy maintenance of the bed. Some of the main innovative elements are: basal stimulation system placed directly in the bed, used colors, more infusion-rack holders or a headboard fixed to the construction of the bed if not needed. The bed was designed especially to provide more comfort to the patient.
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The Implementation of Information Security in Healthcare Organization
Procingerová, Lucie ; Svačina, Lukáš (referee) ; Sedlák, Petr (advisor)
This Master‘s thesis is based on knowledge of information security and its management. The thesis is divided into two parts. The first part provides the theoretical background, definitions and terminology according to the information security management and it is based on concepts from standard ISO 27000 series. The second part aims to analysis of a selected company. Following to this analysis proposal of implementation of information security management system and security guide is drawn up. This guide contains recommendations for ICT security management and advices in field of personal and physical security in company.
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Marketing Strategy of a Private Eye Surgery
Roman, Aleš ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The aim of this Master’s thesis is to create marketing plan for private eye office. The thesis is divided into two main parts, theretical and practical. The first part summarizes theoretical knowledge about marketing of services and specifics in healt care marketing. It was created marketing mix 4P and 4C of health care. Practical part begins of introducing of private eye office. Next step is to analyze environment of eye office using following methods: McKinsey 7S, Porter's five forces and SLEPT analysis. Conclusions of these analyses are summarized in SWOT analysis. Afterwards each question of questionnaire survey – focused on client´s comfort and ways how to improve it, is analyzed. Results and ideas come from survey how to improve our clients comfort during the examination are summarized in the proposed solutions and discussion.
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Project Risk Management
Bardoň, Marek ; Hrdinová, Lenka (referee) ; Doskočil, Radek (advisor)
Master´s thesis describes the process of project management in case of project of realization marketing launch of JOBST® brand in the medical field. The first part deals with the basics of project management, risk analysis, risk management and marketing. The second part focuses on the analysis of the current state of the company and market of medical products. The third part includes the project for the launch of JOBST® brand to the market and its support of risk management.
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Polymers for health care and medicine
Jahodová, Daniela ; Ročňáková, Ivana (referee) ; Němec, Karel (advisor)
This bachelor thesis discusses polymers that are used in medicine and healthcare. In general, it addresses the field’s already known products and their possible further research and spreading of their use. Most people imagine medical polymer applications mainly in the forms of syringes, catheters, latex gloves, and the like. This text’s goal is to point out how much potential there is in further research of the material allowing for qualities as varied as biodegradable pill coating and high resistant dental implant.
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